HOW DOES THE PROOFING PROCESS WORK?
When you ask for custom artwork, our designers will shoot you a sneak peek of how it'll look before hitting the print button.
The process all starts when you share your ideas with us. We'd love your logo files—PDF, EPS and SVG are ideal, and higher resolution the better! Also, any style guides you follow would be awesome. Digital formats are perfect for images and text. Just toss text in an email or as a Word doc. For images, 300dpi is a minimum, but bigger is better, especially for large projects. Got anything else you think might help? Most formats work—send it over, and we'll give it a check and let you know if it is usable or not. If you've worked with us before, we might have some of your stuff already. We'll give you a heads-up if that's the case!
After that, our designers will create drafts based on our chat. Most of our communication happens via email. They'll send these drafts over as a PDF proof file via email. It's super important for you to dive in and check every little detail—colours, spelling, layout—to ensure it's just what you want. If you've got tweaks or changes in mind, let us know! Your feedback helps our designers tweak things until you're thrilled with it.
This is a team effort! Your careful eye and specific feedback during this phase ensure we're on the same page, avoiding any mix-ups and guaranteeing the final piece is just what you've been picturing. While our designers take care with placement, proofreading, and spell-checking, the final responsibility remains with you to ensure the artwork and information are correct.
Once you've given your file the green light for printing, just shoot us a "Approved for Production" reply or fill out the PDF form to confirm the proof is good to go. We need that written confirmation; phone calls won't cut it.
One thing to note: colours on your screen might differ slightly from the final print. Screens and printers sometimes play tricks with colours, so there might be slight differences between print runs, what you see on a screen, and what prints on your desktop printer compared to our big printers.
Client Responsibilities: The client agrees to provide all necessary information, digital assets, and feedback required to complete the agreed-upon deliverables within the agreed timeframe. If the client fails to provide the necessary information within the allotted time, the work will be completed at the earliest opportunity, taking into consideration the availability of time and resources.
The process all starts when you share your ideas with us. We'd love your logo files—PDF, EPS and SVG are ideal, and higher resolution the better! Also, any style guides you follow would be awesome. Digital formats are perfect for images and text. Just toss text in an email or as a Word doc. For images, 300dpi is a minimum, but bigger is better, especially for large projects. Got anything else you think might help? Most formats work—send it over, and we'll give it a check and let you know if it is usable or not. If you've worked with us before, we might have some of your stuff already. We'll give you a heads-up if that's the case!
After that, our designers will create drafts based on our chat. Most of our communication happens via email. They'll send these drafts over as a PDF proof file via email. It's super important for you to dive in and check every little detail—colours, spelling, layout—to ensure it's just what you want. If you've got tweaks or changes in mind, let us know! Your feedback helps our designers tweak things until you're thrilled with it.
This is a team effort! Your careful eye and specific feedback during this phase ensure we're on the same page, avoiding any mix-ups and guaranteeing the final piece is just what you've been picturing. While our designers take care with placement, proofreading, and spell-checking, the final responsibility remains with you to ensure the artwork and information are correct.
Once you've given your file the green light for printing, just shoot us a "Approved for Production" reply or fill out the PDF form to confirm the proof is good to go. We need that written confirmation; phone calls won't cut it.
One thing to note: colours on your screen might differ slightly from the final print. Screens and printers sometimes play tricks with colours, so there might be slight differences between print runs, what you see on a screen, and what prints on your desktop printer compared to our big printers.
Client Responsibilities: The client agrees to provide all necessary information, digital assets, and feedback required to complete the agreed-upon deliverables within the agreed timeframe. If the client fails to provide the necessary information within the allotted time, the work will be completed at the earliest opportunity, taking into consideration the availability of time and resources.
Can I Supply my own Artwork Files for printing?
Sure can, but we do have some guidelines for you to follow so that you get the best quality we can provide you.
What the hell is Bleed?!
CMYK vs RGB
CMYK, which stands for Cyan, Magenta, Yellow, and Key (Black), is a subtractive color model primarily used in printing. In this model, colors are created by subtracting light from a white background (paper). Without ink on the paper, it reflects all light, making the paper appear white. Different color variations are achieved by applying varying amounts of ink to absorb or subtract light, creating the desired colors.
On the other hand, RGB—Red, Green, and Blue—is an additive color model used in electronic displays like computer monitors. In RGB, colors are generated by adding light to a black background. When all three primary colors (red, green, and blue) are at full intensity, the screen appears white. The different shades are created by adjusting the intensity of each color's light emission.
The discrepancy between these color spaces means that colors may look different on a computer monitor compared to their appearance in print. Moreover, individual monitors may display colors differently, complicating color consistency across various devices.
To address these differences, designers often use Pantone colors as a standard reference point because they provide consistent color definitions across different mediums. Designers can later convert these Pantone colors to either CMYK or RGB based on whether the project will be printed or displayed digitally.
On the other hand, RGB—Red, Green, and Blue—is an additive color model used in electronic displays like computer monitors. In RGB, colors are generated by adding light to a black background. When all three primary colors (red, green, and blue) are at full intensity, the screen appears white. The different shades are created by adjusting the intensity of each color's light emission.
The discrepancy between these color spaces means that colors may look different on a computer monitor compared to their appearance in print. Moreover, individual monitors may display colors differently, complicating color consistency across various devices.
To address these differences, designers often use Pantone colors as a standard reference point because they provide consistent color definitions across different mediums. Designers can later convert these Pantone colors to either CMYK or RGB based on whether the project will be printed or displayed digitally.
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